Skip to main content
← DISPATCHES
[WORLD]

Briefing: Snapchat’s ‘Reals’ joke mocks Instagram’s many ripoffs

Strategic angle: On April Fools' Day, Snap humorously rebrands its Spotlight feed to 'Reals' in a playful jab at Instagram.

Editorial Staff · 2026-04-01 · 1 MIN READ

Snapchat announces a name change for its Spotlight feed.

The new name 'Reals' is a playful nod to Instagram Reels.

The announcement was made on April Fools' Day.