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Briefing: Cadillac Phases Out Torque Badges After 6 Years Of Nobody Understanding What They Mean

Strategic angle: The numeric badges on Cadillac's cars, indicating torque in newton-meters, are being discontinued due to confusion.

Editorial Staff · 2026-03-22 · 1 MIN READ

Torque badges were meant to signify vehicle performance.

The badges rounded torque figures to the nearest 50.

Many consumers found the badges confusing and unnecessary.