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Briefing: Amazon Prime Video's ad-free plan is getting a price hike

Strategic angle: Amazon Prime Video is raising the price of its ad-free plan in the US and adding several new features.

Editorial Staff · 2026-03-13 · 1 MIN READ

Price increase from $2.99 to $4.99 per month.

New features include exclusive access to 4K/UHD streaming.

Effective from April 10th.